Table of Contents
(click on the chapters to view the 1st page of each chapter)


Introduction………………….……......…....….….7


Chapter 1-How it all got started……………..…14


Chapter 2-Franchise vs. Independent…...…...16
 

 

Chapter 3-Location, Location, Location...…….25
 

 

Chapter 4-Build it and they might come..….….34
 

                          

Chapter 5-Equipment…………….................…40
 


Chapter 6-Inventory & Vendors ……………….54
 

 

Chapter 7-Store Management.………..……….64


Chapter 8- Making the Products ………………91


Chapter 9- Marketing………………..…….. ….116

Chapter 10- Sales  …………………….…..…..169

Chapter 11-Bob’s Scoop School………..…….187

Acknowledgments…………………………..…..198

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